Build Your Brand

A minimalist approach to branding, social media, & email marketing for solopreneurs to corporations.

Run Your Marketing Department Like Toyota’s Manufacturing Line

Before we go into Toyota, let’s chat about Henry Ford. He started it all. In 1913, Ford said, let’s stop just building cars over and over (or landing pages, or emails, or social media posts). Instead, Ford started what is called “flow production.” He looked at the steps that needed to be...


Construction Pros, Get More Clicks with this Social Media Trick

You’re a general contractor with a website. You know exactly what potential customers want to read. You’ve got a thriving blog. Your readers are contacting you for bids and you get the opportunity to turn down the wrong opportunities (as hard as that is to do. It’s still money.). Follow...